Interiors · Creative direction · Styling

Alisha Hieb

I create spaces and visual worlds that feel considered, lived-in, and a little unexpected. My background spans interiors, photography, styling, merchandising, and brand building... disciplines I've never experienced as particularly separate from one another.

Vaulted great room with a wood plank ceiling, a charcoal tile fireplace, oak floating shelves, a white sectional and floor-to-ceiling linen drapery, seen past the kitchen island
Winter Park Mountain Retreat · Short-term rental

Featured project

Winter Park (mountain) retreat

Short-term rental
Project record
LocationWinter Park / Tabernash, Colorado
TypeNew Build · Short-Term Rental
SizeApprox. 7,000 sq. ft.
Furnishing budgetApprox. $50,000
TimelineTwo years
My roleInterior Design · FF&E · Sourcing · Design Coordination · Styling
TeamOwner · Architect · General Contractor, Mountain Division Construction · Interior Designer
i.The invitation

It started like most (wild) stories do.

It started like most wild stories do, with someone asking me, “Can you help with this?” and me saying, “Absolutely!” before fully realizing what this really was.

I was invited to join the architect and GC on a 7,000-square-foot new build in Winter Park, Colorado. A short-term rental with mountain views that make you melty.

It was the kind of project people spend decades preparing for. I, however, cannonballed straight in. I do have a master's degree in winging it, so I went all in.

Reading nook with a shearling chair, faux fur throw, striped pillow and a linen floor lamp at a corner window with mountain views
Reading nook
ii.The brief

Not your (typical) mountain house.

The client didn't want a “Colorado mountain home” in the typical sense.

  • No bulky log furnitureCut
  • No gigantic moose antlersCut
  • No heavy rustic paletteCut

She wanted the opposite: clean, light, Scandinavian, with natural materials and enough negative space to let the house, and those views, breathe.

And that's why she sought me out. She had known me for years and trusted that I could bring that feeling to life.

Bunk room with built-in triple bunks in dark blue with oak rails, stair drawers, reading lights and plaid drapery
Bunk room
Bunk room reveal, with my daughter's reaction · turn sound on
iii.The work

The classroom was a (construction) site.

Over the next two years, I became deeply involved in the build.

I sat in on builder calls, debated window placements, tracked elevations, created finish schedules, and managed what felt like 400 tabs open in my brain at once.

I made design decks, FF&E spreadsheets, sourcing plans, and spec lists that looked suspiciously like what I'd later study in design school.

Only this time, the classroom was a construction site.

  • On the buildBuilder calls
  • ArchitectureWindow placements · Elevations
  • DocumentationFinish schedules
  • PresentationDesign decks
  • SpecificationFF&E spreadsheets · Spec lists
  • ProcurementSourcing plans
Den, construction to finished
The finished den seen from the kitchen, with dark paneled walls, a floor lamp, a leather-strap chair and an oak sideboard
The den from the kitchen
iv.The becoming

Somewhere in the middle, something (shifted).

It was exhilarating and terrifying all at once.

Some days I felt unstoppable. Other days I was convinced I'd completely blown it.

But through every high and low, something deeper was happening: I was remembering who I've always been.

For more than two decades, I'd been saying I wanted to go to design school.

This project made me stop waiting to become an interior designer and start living like one.

v. The budget

7,000Square feet
1Elevator
≈ $7.14Per square foot
$50,000to furnish all of it

And then there was the $50,000.

And if you know interiors, you'll understand why I still think I deserve a trophy, or at least a really big cookie, for what came next:

Furnishing a 7,000-square-foot home, with an elevator, on a $50,000 budget.

That's not a typo.
That's design Tetris.

Every sofa, bed, curtain panel, lamp, dish, mug, and tiny thing in between had to earn its place in the budget.

I sourced across price points, figured out where we could save and where we couldn't, and became a master of both sourcing and sorcery.

Primary bath with a freestanding tub beneath a large black-framed window onto pines, a woven rattan pendant, a rustic wood stool, an oak vanity and a tall vase of wild yellow flowers
Primary bath
vi.The result

The moment I stopped saying “I want to.”

By the end of two years, I had created something I was deeply proud of: a home that felt considered, inviting, useful, and whole.

I didn't fully realize it at the time, but this project was a turning point.

The moment I stopped saying, I want to be a designer.

And started saying:

I am one.

Clove & Twine

Clove & Twine

Where I learned to build a world.

Before I was formally working in interiors, I spent nearly ten years building a visual world.

I joined Clove & Twine as its first employee and eventually became Chief Creative Officer, helping shape the company from its earliest days.

There wasn't a blueprint for what I was building. Corporate gifting at the time largely looked and felt corporate. I wanted ours to feel like a lifestyle brand.

So I built one.

My work moved across creative direction, photography, styling, product curation, merchandising, campaigns, lookbooks, e-commerce, and the physical spaces the brand eventually lived inside.

I taught myself photography because I wanted control over how that world was seen. I personally photographed and styled much of the imagery that came to define the brand and went on to creative-direct eight lookbooks and more than 40 campaign shoots.

Looking back, this is where I developed my eye.

Record
RoleFirst employee → Chief Creative Officer
GrowthFrom inception to a $22M business
TenureNearly ten years
Products~800 merchandised · 1,000+ SKU catalog
LookbooksEight, creative-directed
Campaigns40+ shoots
DisciplinesCreative direction · Photography · Styling · Product curation · Merchandising · Marketing · E-commerce · Physical space
2024 Lookbook · Covers
Lookbook spread · Sustainable goods
Campaign
Prop styling & photography

The office and showroom

When the brand became a (place).

Eventually, the world we'd been building through photography, packaging, products, and campaigns needed to exist physically.

Working alongside the architect, I helped shape our converted warehouse into a working office, gathering space, and product showroom.

I selected furnishings, lighting, materials, styling elements, and merchandising throughout the space.

The goal was simple: walking into Clove & Twine should feel like stepping inside the brand.

Open warehouse office with a leather sofa, long oak dining table under black dome pendants, a kitchen wall, and a showroom of steel and oak shelving
Kitchen, lounge and showroom under one roof

The portal

A (portal), not a door.

Two sides of the office needed to be connected, but a regular doorway felt like a missed opportunity.

So we made a portal.

A passage wrapped in oak slats, lined with light, with the Clove & Twine mark built into the wall.

Functional, yes.

But also a little weird and wonderful, which is usually where I like things best.

The portal: a walk-through passage wrapped in oak slats with integrated light lines, the Clove & Twine mark on one side, and globe pendants at either side of the opening
The portal
Walking through the portal

Down to the (products)

Showroom with black steel shelving, oak cubbies, clothing racks, bags, drinkware and a green velvet lounge chair
Showroom
Showroom details
The office, before the build

The building already gave us exposed timber, brick, and plenty of character. My job was to build on it rather than fight it, adding warmth, creating places people actually wanted to gather, and figuring out how our products could live naturally within the architecture.

Team workspace with rows of desks along tall windows, a timber post and glass-framed offices behind
Workspace
Kitchen and dining area with a long oak table, black wishbone chairs, a vintage rug and brass-lined dome pendants
Kitchen and dining
Styling day in the showroom

Photography

Designing for the (lens).

Photography changed the way I see physical space.

I notice what the eye lands on first. Where a room needs tension. When something feels too perfect. How texture behaves in different light. What disappears through a camera even though it works beautifully in person.

I still design with that second set of eyes.

An open ring binder of printed portraits: a man in a tan cable-knit sweater and olive cap leaning out of a truck window, and the same man standing against dark evergreens An open magazine spread of New York street portraits: a man with long locs in a quilted black jacket, and a woman in sunglasses and a sage trench coat holding a newspaper

Design school

The education caught up with the (instinct).

After Winter Park, I finally did the thing I'd been talking about for years: I went to design school.

At Heritage School of Interior Design in Denver, I put technical language and structure around instincts I'd been developing for years, studying residential design, space planning, AutoCAD, SketchUp, materials, and the process behind taking an interior from idea to documentation.

There was something incredibly satisfying about sitting in class learning how to formally do things I'd already found myself figuring out in the field.

Record
SchoolHeritage School of Interior Design
ProgramInterior Design · Denver, Colorado
ToolsAutoCAD · SketchUp · Adobe Creative Suite

Baker Bungalow

Heritage final project
Finish plan · Chosen materials
Reflected ceiling plan · AutoCAD
Kitchen · Rendering and finishes
Concept · Living room
Concept · Primary bedroom
Concept · Dining banquette

Select any board to see it larger.

Portrait of Alisha Hieb seated on a boucle chair in front of a glass-block window

About

I've been chasing the creative (spark) my whole life.

For me, creativity has never been just about making something beautiful. It's about making someone feel something. Stirring something up. Creating those little moments that remind us what it feels like to be alive.

For a long time, I thought I worked in branding. I built visual identities, photographed campaigns, curated products, styled spaces, and eventually built an entire brand from the ground up. Somewhere along the way, I realized I wasn't just interested in the things I was creating. I was fascinated by the worlds they lived in.

That curiosity has taken me from visual merchandising at West Elm to nearly a decade of building Clove & Twine, and eventually into interior design, design school, and a 7,000-square-foot mountain retreat. I've worn a lot of creative hats, but the thread connecting them has always been the same: creating things that make people feel something.

I'm a daydreamer with a habit of making things happen.

I feel things deeply, laugh until I cry, and find meaning in just about everything. I'll dance anywhere: kitchens, parking lots, the cereal aisle. Music is my love language, and if I discover we have even one song in common, there's a very good chance you'll end up with a playlist made just for you.

I've always had a soft spot for magic disguised as ordinary life.

And I suppose that's what I'm here to do. Find it, make a little more of it, and invite other people into it.

Skills

  • Short-Term Rental Design
  • Interior Design
  • FF&E
  • Sourcing & Procurement
  • Space Planning
  • Styling & Installation
  • Creative Direction
  • Photography
  • Videography
  • Visual Merchandising
  • Design Presentations
  • Budget Management
  • Vendor Coordination
  • Contractor Collaboration
  • AutoCAD
  • SketchUp
  • Adobe Creative Suite

Education

Heritage School of Interior Design
Interior Design · Denver, Colorado
Johnson & Wales University
Event Management
Rhode Island School of Design
Continuing Education · Videography & Screenwriting

Contact

Let's make something (good).

Alisha Hieb

Denver, Colorado

alishamhieb@gmail.com

(401) 648.1559